59club’s Mystery Shopper process allows you to understand business trends, monitor performance, develop staff and exceed customers’ evolving expectations.

An independent mystery shopper audit allows managers to view their club through the eyes of their customers. Feedback will pinpoint strengths and weaknesses, whilst the ability to make service comparisons - to chosen competitors, the 59club industry and best performing clubs - on a global scale, delivers the motivation to advance.

The audit criteria dissects your service offering into the following categories: staff attitude, sales & upselling aptitude, facility management and general operating procedures. This generates real and current information that can be acted upon.

59club have mapped out the perfect service experience within every revenue stream, complete with the flexibility to customise audits to reflect your individual customer journey.

Mystery Shopper Audits

All of our audits now include measurements that quantify the venues adherence to Covid-19 safety guidelines and policies. As we support the industry to ensure that safeguarding remains a priority whilst delivering great customer experiences.

Golf:

• Membership Sales
• Member Experience
• Visitor Experience
• Group Golf Sales
• Golf Break
• Retail Enquiry
• Custom Fitting
• Golf Tuition

Leisure, Spa & Beauty:

• Membership Sales
• Member Experience
• Spa Day Experience
• Massage / Facial
• Spa Break

Hospitality:

• Premium Dining
• Casual Dining
• Food to Go
• Conference & Events
• Hotel Guest

Benchmarking functionality enables venues to track headline and departmental trends, providing the intel and motivation for venues to ensure their performance is achieving its greatest potential.